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Carniceria El Señor De Los Cortes is a family business with history and experience that spans five generations back to Mexico
From right, Alexis Ramirez, Salvador Ramirez Jr., Maria Ramirez, Salvador Ramirez Sr., and one of the butchers at Carniceria El Señor De Los Cortes. (Justin Tubbs | MBT)
Business, Food & Beverage, News, Retail
Justin Tubbs Montrose Business Times on
May 28, 2025
Carniceria El Señor De Los Cortes is a family business with history and experience that spans five generations back to Mexico

Editor’s Note: (Desplácese hasta el final para leer en español)

What started in a small outdoor meat market in rural Mexico has grown across generations into a dream realized on Main Street in Montrose.

Carniceria El Señor De Los Cortes, located at 129 W Main St., opened its doors on April 20 and is becoming more well known for its fresh meats, carnitas, chicharrones and deep family roots.

Run by Salvador Ramirez Jr. and his family, the new carniceria a family business venture that is the continuation of a tradition that spans five generations.

The Ramirez family’s origins trace back to Guanajuato, Mexico, where Salvador’s grandfather ran a small-town meat market.

From cutting pork with machetes in the open air to using commercial-grade equipment in a modern kitchen, the family has adapted while staying true to its heritage.

“My grandfather started it all back in Guanajuato,” Salvador said. “We sold mostly pork and beef, all outside. The tables, the meat—everything was out in the open.”

Some of the raw cuts at the carniceria on West Main Street. (Justin Tubbs | MBT)

That small town, El Sabino, is home to about 3,000 people. Today, the Ramirez family carries those traditions into their Montrose storefront, offering fresh cuts like flap steak, marinated chicken, fajitas, and homemade chorizo.

The shop also sells tacos, burritos, tortas, carnitas plates, and house-made salsas, cactus salad, and guacamole.

Salvador, 41, runs the new shop alongside his 65-year-old father, Salvador; his son, Alexis, 18; and his wife, Maria.

Alexis graduated from Montrose High School in 2024.

“Ever since my dad came to Colorado, he always dreamed of opening a meat market,” Alexis said. “When this place came up for lease last year, we decided to go for it.”

It wasn’t easy. The building, formerly home to a glass shop, needed major renovations. “There were shower models everywhere,” Salvador said. “We had to demo everything, repaint, and build out the kitchen from scratch. It took about a year and a half.”

The family has put about $130,000 into the business so far.

Some of the fresh produce at the store. (Justin Tubbs | MBT)

Before launching the carniceria, the family operated a food truck called Taqueria El Amigo, which is still in business and serves good Mexican cuisine in Montrose.

There, they honed their craft selling pork, beef, chorizo, and tripa tacos, along with fresh horchata made daily. “That food truck helped us save and plan for the future,” Salvador said. “We always had this bigger dream.”

The community response has been positive so far. Customers appreciate the clean, spacious setup and the attention to quality and detail.

“People love the vibe, and especially our sign in the front of the shop,” Alexis said.

The shop sources its meats locally and focuses on freshness. “We don’t reheat anything,” Salvador said. “Everything is made fresh.”

With a nod to their heritage, the family continues to use traditional recipes passed down through generations.

Technology and modern food safety practices have changed how they operate, but the passion remains the same.

“Back in Mexico, we cooked with wood fires and cut meat with machetes,” Salvador said. “Now we have better tools, commercial burners, and safer kitchens. It’s faster and more sanitary, but we still use the same love.”

Looking ahead, the family hopes to expand. “We want to open another store in Grand Junction someday,” Alexis said. “But for now, we just want to keep people happy and make sure everything is fresh.”

The store also sells groceries typically found in a Mexican market: tortillas, chips, drinks and snacks.

And they have value packs of cooked food, which people can take home to their families.

Carniceria El Señor De Los Cortes is open for business on Main Street, and employs a total of eight people.

“This is what we’ve wanted,” Salvador said. “To serve the community like my grandfather did.”

The menu for some of the prepared food at the carniceria.

El Artículo En Español 

Lo que comenzó en un pequeño mercado de carne al aire libre en una zona rural de México ha crecido, a lo largo de generaciones, hasta convertirse en un sueño realizado en la calle Main de Montrose.

Carnicería El Señor De Los Cortes, ubicada en 129 W Main St., abrió sus puertas el 20 de abril y se está haciendo conocida por sus carnes frescas, carnitas, chicharrones y profundas raíces familiares.

Dirigida por Salvador Ramírez Jr. y su familia, la nueva carnicería es un emprendimiento familiar que continúa una tradición que abarca cinco generaciones.

La familia Ramírez tiene sus orígenes en Guanajuato, México, donde el abuelo de Salvador administraba un mercado de carne en un pequeño pueblo.

De cortar carne de cerdo con machetes al aire libre a usar equipo de grado comercial en una cocina moderna, la familia se ha adaptado sin perder su herencia.

“Mi abuelo fue quien empezó todo en Guanajuato,” dijo Salvador. “Vendíamos principalmente carne de cerdo y de res, todo al aire libre. Las mesas, la carne—todo estaba afuera.”

Ese pequeño pueblo, El Sabino, tiene unos 3,000 habitantes. Hoy, la familia Ramírez mantiene esas tradiciones en su tienda de Montrose, ofreciendo cortes frescos como arrachera, pollo marinado, fajitas y chorizo casero.

La tienda también vende tacos, burritos, tortas, platos de carnitas, y salsas caseras, ensalada de nopal y guacamole.

Salvador, de 41 años, maneja la tienda junto a su padre, también Salvador, de 65 años; su hijo Alexis, de 18; y su esposa, María.

Alexis se graduó de Montrose High School en 2024.

“Desde que mi papá llegó a Colorado, siempre soñó con abrir una carnicería,” dijo Alexis. “Cuando este lugar salió en renta el año pasado, decidimos intentarlo.”

No fue fácil. El edificio, que antes era una tienda de vidrios, necesitaba renovaciones importantes. “Había modelos de duchas por todas partes,” dijo Salvador. “Tuvimos que demoler todo, repintar y construir la cocina desde cero. Nos tomó como un año y medio.”

La familia ha invertido unos $130,000 en el negocio hasta ahora.

Antes de abrir la carnicería, la familia operaba un food truck llamado Taquería El Amigo, que sigue en funcionamiento y sirve buena comida mexicana en Montrose.

Ahí perfeccionaron su arte vendiendo tacos de cerdo, res, chorizo y tripa, junto con horchata fresca hecha a diario. “Ese food truck nos ayudó a ahorrar y planear para el futuro,” dijo Salvador. “Siempre tuvimos este sueño más grande.”

La respuesta de la comunidad ha sido positiva hasta ahora. Los clientes aprecian el espacio limpio, amplio y la atención al detalle y la calidad.

“A la gente le encanta el ambiente, y especialmente nuestro letrero en la parte frontal de la tienda,” dijo Alexis.

La carnicería obtiene su carne localmente y se enfoca en la frescura. “No recalentamos nada,” dijo Salvador. “Todo se hace fresco.”

Con un guiño a su herencia, la familia sigue usando recetas tradicionales que se han transmitido de generación en generación.

La tecnología y las prácticas modernas de seguridad alimentaria han cambiado la forma en que trabajan, pero la pasión sigue siendo la misma.

“En México cocinábamos con leña y cortábamos carne con machetes,” dijo Salvador. “Ahora tenemos mejores herramientas, quemadores comerciales y cocinas más seguras. Es más rápido y más sanitario, pero seguimos usando el mismo amor.”

Mirando al futuro, la familia espera expandirse. “Queremos abrir otra tienda en Grand Junction algún día,” dijo Alexis. “Pero por ahora, solo queremos mantener a la gente contenta y asegurarnos de que todo esté fresco.”

La tienda también vende comestibles típicos de un mercado mexicano: tortillas, papas, bebidas y botanas.

Y tienen paquetes de comida preparada, que la gente puede llevar a sus casas para compartir con la familia.

Carnicería El Señor De Los Cortes ya está abierta en la calle Main y emplea a un total de ocho personas.

“Esto es lo que queríamos,” dijo Salvador. “Servir a la comunidad como lo hizo mi abuelo.”

 

Justin Tubbs is the Montrose Business Times editor. He can be reached by email at justin@montrosebusinesstimes.com or by phone at 970-765-0915 or mobile at 254-246-2260.

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The Montrose Business Times has established itself as the premier source for local business news, community updates, events, and trends in Montrose, Colorado, and its surrounding areas. Our mission is to inform and support the growth of our residents, businesses, business leaders, and entrepreneurs within our community—a commitment we hold with great sincerity. Our vision transcends the act of sharing success stories; we strive to create them. We believe in the transformative power of storytelling—how sharing experiences, insights, and personal journeys can ignite inspiration and drive meaningful change within our community. At the heart of our endeavor lies growth and impact. We are devoted to engaging with the community at large, ensuring that everyone has access to the remarkable stories and insights we present. Our offerings encompass digital news content, a weekly digital newspaper, and a variety of events—all designed to honor and celebrate the best that Montrose has to offer. We invite you to join us on this journey as we illuminate the narratives that shape our vibrant city. Professional Memberships: National Newspaper Association, Colorado Press Association, Colorado News Collaborative, LION Publishers, Montrose Economic Development Corporation, and the Greater Montrose Chamber of Commerce  

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