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Community, News
Montrose Business Times on
September 13, 2024
Montrose Business Times and Rocky Mountain PBS invite you to film screening, discussion

Montrose Business Times, in coordination with Rocky Mountain Public Media will present a screening of documentary “Undivide Us” from 6 to 9 p.m. on Sept. 25 at The Bridges Country Club.

The film focuses on rising above the noise to heal the toxic political divide in the United States. This event is free to the public. There will be discussion after the screening. Space is limited, so register now. 

The Montrose Business Times joins publications around the state in these screenings.

The below is an editorial about the event from Rocky Mountain PBS:

From inflation rates to election season, it is not hard to feel the pressure of the times, and our newsrooms are no exception. Across Colorado, small newsrooms struggle with insufficient funding and staffing. The challenges make it difficult to cover more news and engage authentically with the communities these journalists serve.

To meet these challenges and contribute to building a healthy media environment in Colorado, Rocky Mountain Public Media has launched Above the Noise (ATN), a partnership with the Colorado Media Project, Colorado Press Association, and Colorado State University’s Center for Public Deliberation to support smaller newsrooms.

ATN’s efforts to build skills for journalists and enhance news reporting has already begun through in-person community engagement events, such as film screenings and discussions, as well as capacity-building workshops supporting 40 small newsrooms across the state.

Spanning across Colorado from Greeley to Pueblo and covering print, digital, radio, and television, the partnerships aim to empower newsrooms to cope with the rise of artificial intelligence, deep fakes and widespread misinformation.

In Salida, RMPBS collaborated with the Ark Valley Voice, a digital news organization based in the Arkansas River Valley and San Luis Valley areas for the screening of “Undivide Us,” a documentary that aims to foster healthy national discourse leading up to the 2024 election.

More than 60 people attended and participated in a discussion about the film and brought together individuals from various walks of life and opposing perspectives.

Ark Valley Voice editor and publisher Jan Wondra said these types of conversations on civility leading up to elections are “absolutely critical” and, “we need to find a way to talk and build the bridges which is going to keep us in the middle. In the middle is where everything gets done.”

Structurally, ATN facilitators, along with Rocky Mountain PBS journalists, start by conducting listening sessions with partnering newsrooms to understand their unique audience development needs and goals. This collaborative approach ensures that the solutions we design are tailored and impactful.

One of the recent ATN events took place in Florence, Colorado, with support from The Florence Reporter. Photo: Chase McCleary, Rocky Mountain PBS

One of the recent ATN events took place in Florence, Colorado, with support from The Florence Reporter. Photo: Chase McCleary, Rocky Mountain PBS

Once we gather insights, our team crafts an event or training opportunity and sends it back to the newsroom for feedback. This iterative process offers insight into the specific communities where we have been invited and ensures that the final plan is effective and is embraced by the newsroom.

In collaboration with participating newsrooms, the Above the Noise team implements the changes while continuously gathering feedback from both audiences and journalists. Having a dynamic approach allows for real-time adjustments and improvements that ensures the initiatives are aligned with community needs.

In addition to community engagement opportunities, ATN offers capacity-building, or upskilling workshops on digital outreach and community listening to equip newsrooms with the tools they need to thrive in today’s evolving media landscape.

To learn more about the Above the Noise initiative and the participating newsrooms, please visit rmpbs.org/above-the-noise.

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The Montrose Business Times has established itself as the premier source for local business news, community updates, events, and trends in Montrose, Colorado, and its surrounding areas. Our mission is to inform and support the growth of our residents, businesses, business leaders, and entrepreneurs within our community—a commitment we hold with great sincerity. Our vision transcends the act of sharing success stories; we strive to create them. We believe in the transformative power of storytelling—how sharing experiences, insights, and personal journeys can ignite inspiration and drive meaningful change within our community. At the heart of our endeavor lies growth and impact. We are devoted to engaging with the community at large, ensuring that everyone has access to the remarkable stories and insights we present. Our offerings encompass digital news content, a weekly digital newspaper, and a variety of events—all designed to honor and celebrate the best that Montrose has to offer. We invite you to join us on this journey as we illuminate the narratives that shape our vibrant city. Professional Memberships: National Newspaper Association, Colorado Press Association, Colorado News Collaborative, LION Publishers, Montrose Economic Development Corporation, and the Greater Montrose Chamber of Commerce  

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