logo
Error with device mobile widget id ads_slot-8
Error with device mobile widget id ads_slot-8
  • News
  • Retail
  • Opinion
  • Movers & Shakers
  • Business
  • Real Estate
  • Community
  • Entertainment
  • Food & Beverage
  • Archives
  • Free Subscription
    • News
    • Retail
    • Opinion
    • Movers & Shakers
    • Business
    • Real Estate
    • Community
    • Entertainment
    • Food & Beverage
    • Archives
    • Free Subscription
Error with device mobile widget id ads_slot-6
Error with device mobile widget id ads_slot-6
Cynthia Alvarez, Alpenglow Growers
Business
Montrose Business Times on
May 3, 2023
Cynthia Alvarez, Alpenglow Growers

Cynthia Alvarez has lived in Montrose for 13 years and went into business with Alpenglow Growers, a floral business, in 2016. She has three school-aged boys, and her parents retired here.

Alpenglow Growers is a small specialty cut flower farm that offers wedding design, summer bouquet subscription and seasonal workshops. Alvarez grows the flowers on her small parcel of land in Montrose and makes sure they’re unique and suited for floral design.

The best way to contact Alpenglow Growers is by email at cynthia@alpenglowgrowers. com. Their website is alpenglowgrowers.com, and they are active on Facebook and Instagram.

MBT: How did you get into the flower business?

CYNTHIA ALVAREZ: I have always enjoyed flowers and spent a lot of time playing and working with my parents in a garden as a young girl. I started my own gardens at every home that had even a small patch of ground to grow something, and I would bring the flowers into the house to enjoy.

When I became a stay at home mom I would spend my downtime getting much needed “garden therapy,” and the passion grew into a large enough garden to start arranging them into bouquets that I would bring to friends and family.

MBT: What sets you apart from other florists?

ALVAREZ: I like to use seasonal ingredients as much as possible and I really take extra care with the post harvest process and conditioning the blooms when they are sourced in.

I think that using in-season flowers is the key to a pleasing and long-lasting arrangement that is natural for any given time of year. I enjoy having this “seasonal” conversation with my brides and customers, and they tend to really appreciate the information so we can choose the freshest blooms to achieve the look they want.

MBT: What’s your business model? Where do you get flowers from? Do you take more orders or make more pre-made bouquets?

Do you do events? Weddings?

ALVAREZ: I grow most of my own flowers in the growing season and operate out of my home shop that I have made over the years.

I do offer events and wedding design, so when a bride or special event requests flowers I don’t have then I order in my flowers from a wholesaler in Denver who can source domestic blooms when possible. In addition to the wedding floral business, I offer a Weekly Bouquet Subscription service.

The flowers that go into these bouquets come from my flower field and are cut within 24 hours of them being arranged and delivered to either Bluecorn Cafe and Mercantile or Straw Hat Farm Market for pick up. The bouquet subscription is purchased by the month and is a weekly bouquet pickup during your purchased month (June, July, August, September). The subscription service and wedding floral design are the biggest facets of my business.

MBT: Do you have others that work for you? And do you have hopes or plans to expand?

ALVAREZ: Yes! I have a wonderful assistant named Marissa Marrero. She has been a blessing. Other than that, I get the kids involved and look for seasonal help each year. I would love to expand, but the economy is tough right now and prices have really gone through the roof, which makes it very difficult to keep up as a small business and compete with big box stores.

MBT: What are the biggest challenges in your field?

And how are you working to overcome them?

ALVAREZ: Right now it’s the weather! But it’s also the rising costs of the growing supplies I need and competing with labor costs. I am competing with hourly wages that corporate chains can offer, and so I am looking into ways to set up a CSA, volunteers and workshop attendees to help out in the flower field by either cutting flowers or planting.

It’s tricky.

Cynthia Alvarez grows, cuts and sells her own flowers as part of her Alpenglow Growers business. Provided photos

Related Posts
Error with device mobile widget id ads_slot-4
Error with device mobile widget id ads_slot-4
Error with device mobile widget id ads_slot-2
Error with device mobile widget id ads_slot-2
Error with device mobile widget id ads_slot-7
Error with device mobile widget id ads_slot-7
MOST READ
Amazon aims for year-end opening of Montrose delivery station, bringing over 50 jobs
Business, News...
Amazon aims for year-end opening of Montrose delivery station, bringing over 50 jobs
By Justin Tubbs Montrose Business Times 
June 24, 2025
Amazon expects to complete construction on its new last-mile delivery facility in Montrose by the end of 2025 and plans to hire more than 50 employees...
this is a test
Thai-to-go: Sunny Thai brings southeast Asian flavor to Montrose
Business, Food & Beverage...
Thai-to-go: Sunny Thai brings southeast Asian flavor to Montrose
By Justin Tubbs | MBT 
June 20, 2025
Lek Rakkamol and June Kaonual thought they were done with the restaurant business five years ago. The husband-and-wife team tried to retire, splitting...
this is a test
Amazon purchases land from MEDC, plans for distribution facility near Montrose Regional Airport
Business, News...
Amazon purchases land from MEDC, plans for distribution facility near Montrose Regional Airport
By Justin Tubbs | MBT 
June 18, 2025
Amazon has acquired land in Montrose from the Montrose Economic Development Corporation and plans to build a distribution center near Montrose Regiona...
this is a test
Hampton Inn to break ground at Colorado Outdoors this summer
Business, News...
Hampton Inn to break ground at Colorado Outdoors this summer
By Justin Tubbs Montrose Business Times 
June 13, 2025
A new Hampton Inn is set to break ground this summer at the Colorado Outdoors development in Montrose, the latest announced addition to the 670-acre m...
this is a test
Montrose Anglers helps locals and visitors on their river fishing adventures
Business, News...
Montrose Anglers helps locals and visitors on their river fishing adventures
By Tonya 
June 13, 2025
Montrose Anglers is located in the Colorado Outdoors complex at 1325 Mayfly Drive. Owner Nolan Egbert purchased Toad’s Guide Service and Cimarron Cree...
this is a test

Subscribe for Free to the interactive E-edition. Each Wednesday.

subscribe
logo

The Montrose Business Times has established itself as the premier source for local business news, community updates, events, and trends in Montrose, Colorado, and its surrounding areas. Our mission is to inform and support the growth of our residents, businesses, business leaders, and entrepreneurs within our community—a commitment we hold with great sincerity. Our vision transcends the act of sharing success stories; we strive to create them. We believe in the transformative power of storytelling—how sharing experiences, insights, and personal journeys can ignite inspiration and drive meaningful change within our community. At the heart of our endeavor lies growth and impact. We are devoted to engaging with the community at large, ensuring that everyone has access to the remarkable stories and insights we present. Our offerings encompass digital news content, a weekly digital newspaper, and a variety of events—all designed to honor and celebrate the best that Montrose has to offer. We invite you to join us on this journey as we illuminate the narratives that shape our vibrant city. Professional Memberships: National Newspaper Association, Colorado Press Association, Colorado News Collaborative, LION Publishers, Montrose Economic Development Corporation, and the Greater Montrose Chamber of Commerce  

INFO

  • About Us
  • Advertising
  • Contact Us
  • Become a member
  • About Us
  • Advertising
  • Contact Us
  • Become a member

CONTACT INFO

montrosebusinesstimes.com

Montrose Business Times

501 E. Main Street

Montrose CO 81401

9707650915

submissions@montrosebusinesstimes.com

Got a story tip? Drop us a note at submissions@montrosebusinesstimes.com